Video from the Ground Support Seminars at Aviation Industry Expo
Tuesday, March 16
Electric GSE: Research and Development|9:00am - 10:00am Speaker:Andra Rogers, senior project manager, non-road electric transportation, Electric Power
Electric power has continued to be a dominant trend in environmentally friendly GSE. In this seminar, Andra Rogers will present the latest work by the Electric Power Research Institute in the area electric GSE.
Alternative Technology for GSE | 10:00am - 11:00am Speakers:Alison Dimond Kardos, Propane Research and Education Council -- Todd Allen, President, Allen Energy -- Robert Freerks, Director of Product Development, Rentech Inc.
Advancements have continued to be made in additional types of alternative technology for the ramp. Panelists will present the latest developments for GSE, including propane and renewable synthetic diesel.
Presentation will include the Industrial Tier 4 regulations and comparison, the technology available to meet T4 interim and final, and the impact on end-users.
Wednesday, March 17
IATA: Safety Audit for Ground Operations | 9:00am - 10:00am Speaker:Joseph Suidan, Assistant Director, Program Implementation & Auditing Dept., International Air Transport Association
IATA’s Safety Audit for Ground Operations (ISAGO) is designed for ground handling companies operating at airports. The aims of the program are simple - improving operational safety, reducing ground damage, and promoting audit efficiency. The presentation will highlight the successful implementation to date, and the next stage of development - IATA’s standardized Ground Operations Manual..
Thursday, March 18
Business Seminar: “Hey, Let Me Try Some of That Marketing!” | 9:00am - 10:30am Speakers:Gerry Whitty, projects director, Cygnus Custom Marketing Group and Paula Williams, marketing consultant, Aviation Business Consultants International
Everyone talks about the importance of marketing to your customers but for many, the biggest hurdle is getting started. In this session, Gerry Whitty, projects director of Cygnus Custom Marketing Group, reveals some fundamental steps to help get you started the right way including when and how to start, what tools are available and how a structured approach can boost your company’s brand image and bottom line.
Social Media Marketing has been touted as everything from “free advertising” to “a public relations nightmare.” What’s the reality? In the second part of the seminar, Paula Williams, marketing consultant with Aviation Business Consultants International, will outline three strategies for managing social media - from the conservative strategy of simply monitoring social media to protect the reputation of your company and your brand, to a moderate strategy of providing customer service and responding to customer questions and complaints, to the most progressive strategy of reaching out to find new markets and new customers. You will leave this session with an understanding of what will work best for your company.
